Building a Beloved Crypto onramp Experience

Building a Beloved Crypto onramp Experience

Building a Beloved Crypto onramp Experience

Overview

Overview

Overview

Rampnow is a Web3 compnay providing crypto onramp and offramp solutions. Operating in both B2B and B2B2C markets. Rampnow also offers checkout gateways for business similar to ramp.com, baxna, onramp.money

Rampnow is a Web3 compnay providing crypto onramp and offramp solutions. Operating in both B2B and B2B2C markets. Rampnow also offers checkout gateways for business similar to ramp.com, baxna, onramp.money

Team

Team

Team

Engineering managers - 2

Engineering managers - 2

Go-Lang developers - 5

Go-Lang developers - 5

Product designers - 2

Product designers - 2

Product manager -1

Product manager -1

Impact
0%
0%
0%

Faster Onboarding

Faster Onboarding

0%
0%
0%

Fewer mails

Fewer mails

The challenges

The challenges

Rampnow needed to shift from B2B to B2C by creating an embeddable widget that eliminated confusing steps, high fees, and slow onboarding making crypto access fast, clear, and trustworthy for all users.

Rampnow needed to shift from B2B to B2C by creating an embeddable widget that eliminated confusing steps, high fees, and slow onboarding making crypto access fast, clear, and trustworthy for all users.

App main screen
Coin yen  - Paymint Framer Templatea
Coin pounds  - Paymint Framer Templatea

Quick navigation

Quick navigation

The problem

The problem

Crypto users face fragmented, disconnected platforms to buy & sell crypto causing frustration, delays, trust issues, and high drop-off rates, especially with 4%+ fees and slow verification. Rampnow recognized these challenges and shifted from B2B to B2C, aiming to build a trusted embeddable widget that delivers speed, transparency, and usability for a diverse audience.

Crypto users face fragmented, disconnected platforms to buy & sell crypto causing frustration, delays, trust issues, and high drop-off rates, especially with 4%+ fees and slow verification. Rampnow recognized these challenges and shifted from B2B to B2C, aiming to build a trusted embeddable widget that delivers speed, transparency, and usability for a diverse audience.

Research & Discovery

Research & Discovery

We gathered insights by talking to users who used our crypto onramp widget. We found issues like confusion in payment selection and onboarding processes. This helped us improve the widget to better meet user needs.

We gathered insights by talking to users who used our crypto onramp widget. We found issues like confusion in payment selection and onboarding processes. This helped us improve the widget to better meet user needs.

Average 4-6% for card payments

Average 4-6% for card payments

Average 4-6% for card payments

High & Hidden Fees

High & Hidden Fees

High & Hidden Fees

Fees revealed at final checkout step

Fees revealed at final checkout step

Fees revealed at final checkout step

Small transactions heavily penalized

Small transactions heavily penalized

Small transactions heavily penalized

2-3 weeks verification time

Complex KYC Process

Multiple document rejections

Unclear requirements

2-3 weeks verification time

Complex KYC Process

Multiple document rejections

Unclear requirements

2-3 weeks verification time

Complex KYC Process

Multiple document rejections

Unclear requirements

15-20% failure rate at final step

Transaction Failures

Poor error messaging

No clear recovery path

15-20% failure rate at final step

Transaction Failures

Poor error messaging

No clear recovery path

15-20% failure rate at final step

Transaction Failures

Poor error messaging

No clear recovery path

Most platforms: 4-5 payment methods

Most platforms: 4-5 payment methods

Limited Options

Limited Options

No clear steps

No clear steps

Confusing interface

Confusing interface

Most platforms: 4-5 payment methods

Limited Options

No clear steps

Confusing interface

To understand the crypto on-ramp landscape, I conducted user interviews with 9 participants across EU and Latin America over 4 days, analyzed competitor platforms, and studied user complaints on Reddit and forums to identify core friction points.

To understand the crypto on-ramp landscape, I conducted user interviews with 9 participants across EU and Latin America over 4 days, analyzed competitor platforms, and studied user complaints on Reddit and forums to identify core friction points.

User interview questions

User interview questions

What's your experience with buying crypto online?

What frustrations have you faced with current platforms?

How important is fee transparency to you?

What's your experience with buying crypto online?

What frustrations have you faced with current platforms?

How important is fee transparency to you?

What's your experience with buying crypto online?

What frustrations have you faced with current platforms?

How important is fee transparency to you?

Goals

1

Primary Objective

  1. Increase transparency - Display all fees & limits upfront

  1. Increase transparency - Display all fees & limits upfront

  1. Reduce friction Minimize onboarding from 12+ steps to 3-5 steps

  1. Reduce friction Minimize onboarding from 12+ steps to 3-5 steps

  1. Build Trust - Clear progress and reliable transactions

  1. Build Trust - Clear progress and reliable transactions

  1. Expand Access Support 10+ payment methods globally

  1. Expand Access Support 10+ payment methods globally

2

Success Metrics

  1. Reduce drop-off rates during conversion

  1. Reduce drop-off rates during conversion

  1. Increase user completion rates

  1. Increase user completion rates

  1. Improve user satisfaction scores

  1. Improve user satisfaction scores

Initial Concepts

For the initial versions, I worked closely with the CEO and users to build the first mockups. I continuously tested these with both groups to identify weak points and iterated rapidly (often within a week) to improve usability and reliability.

Methun- Case study

Initially, there was a challenge regarding cluttered UI and space limitations, as the original layout was tight. After several brainstorming sessions, the solution involved enlarging the widget, optimizing both height and width to seamlessly incorporate all payment methods, without affecting the mobile experience. This change resulted in a cleaner and more user-friendly interface while maintaining transparency and simplicity.

Introducing Rampnow's
Crypto onramp widget

Introducing Rampnow's
Crypto onramp widget

142 TRX

142 TRX

142 TRX

To 0x2B5FA9432ED2

To 0x2B5FA9432ED2

To 0x2B5FA9432ED2

2 Jul

2 Jul

2 Jul

10:30

10:30

10:30

Transaction initiated

Transaction initiated

Transaction initiated

Today

Today

Today

14:20

14:20

14:20

Processing exchange

Processing exchange

Processing exchange

It can take up to 30 minutes.

It can take up to 30 minutes.

It can take up to 30 minutes.

est

est

est

4 Jul

4 Jul

4 Jul

431 TRX sent to 0x2D2....

431 TRX sent to 0x2D2....

431 TRX sent to 0x2D2....

Share with recipient

Share with recipient

Share with recipient

Pay 5420.44 with Google Pay

Continue to Gpay

Pay 5420.44 with Google Pay

Continue to Gpay

Final design shipped to the world!

Final design shipped to the world!

Key - Learnings & takeways

Key - Learnings
& takeaways

*Disclaimer: All the data's are as per 2025

100%

90%

80%

40%

0%

New user

Onboarding Completion

Dropoff

Payment Success Rate

Onboarding
Completion

92.3 %
signup

97.88 %
Satisifcation

20%
reduction

88%
Overall


85%
Post KYC

Feature-icon safe deposit
Engineers are your best friend

Bring the engineers in the conversation early and often. There were so many times where I felt unsure about the feasibilities of the tech, and realized I could just ask the expert in my team.

Feature-icon coin money
Feedback is important

To succeed, designers need feedback from users, stakeholders, and peers. They should carry the feedback along the design journey and constantly iterate based on it.

Feature-icon globe
Flows aren't always perfect because the tech isn't always perfect.

Technical constraints with API availability and conflicting applications were inevitable. The user flow couldn't be perfect, but we had to work with i

Think I’d be a good fit for you team or project? Let’s connect.

methunramar05@gmail.com

Copied

Thank you

The web is a big, big place with
lots of people, places, and things

to see. Thanks for visiting our

little corner of the internet.

©

Methun R. All right reserved

2025

methunramar05@gmail.com

Copied

Think I’d be a good fit for you team or project? Let’s connect.

Thank you

The web is a big, big place with
lots of people, places, and things

to see. Thanks for visiting our

little corner of the internet.

© 2025 Methun R

Think I’d be a good fit for you team or project? Let’s connect.

methunramar05@gmail.com

Copied

Thank you

The web is a big, big place with
lots of people, places, and things

to see. Thanks for visiting our

little corner of the internet.

©

Methun R. All right reserved

2025